Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram
CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.
Naturalistas is a line of ultra-glam, contemporary Natural Hair Fashion Dolls, created to celebrate children with coily, curly and naturally textured hair. With the announcement of the Pixie Puff Collection, the Naturalistas brand continues to grow by bringing the first culture-driven fashion doll line that centers around and celebrates children with coily “4-textured” hair, one of the most common hair types found across the African American community. Working with Just Play and Kidfinity Inc. (a Just Play affiliate company), the line will be sold and distributed by Purpose Toys at Walmart beginning in September 2022.
“A Celebration of Short Hair and Chic Style,” Pixie Puff dolls (SRP $12.97) are the beautiful girl-next-door addition to glamour-driven core Naturalistas product. The Pixie Puff Collection features characters Peety and Penny – both of whom come with beautiful cropped (coily) “4C” textured hairstyles, varying custom skin tones, modern contemporary fashions, and character profiles that speak to their pride and commitment to their healthy, unique natural tresses.
Lisa Whitaker, Co-President of Kidfinity states, “We are honored to support DeeDee and Purpose Toys on a brand that is centered on delivering accurate representation through beautiful dolls that will uplift and celebrate children everywhere.”
With legislation, such as the CROWN Act in place to protect against Natural Hair discrimination in schools and in the workplace, Naturalistas and the Pixie Puff Collection hope to do their small part in supporting the self-esteem and confidence of children who may face contrasting messaging at a young age about their perfect coils.